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Never Normal Podcast

Anna Rova Helps Successful Women Attract Masculine Men (Episode 003)

They say that the best jobs are the ones you invent yourself. Well, my guest for this episode has done exactly that. Anna Rova is a “feminine embodiment coach” who helps successful women attract masculine, committed men.

Anna is no stranger to success herself. She has changed the lives of countless women through her coaching program, and her podcast, Claimed, is downloaded more than 18,000 times per month.

In this episode we talk about:

  • How Anna went from growing up in the poorest country in Europe, having “never seen a lawn mower or a laptop” in her life, to becoming the successful online entrepreneur based in Australia that she is today.
  • What it was like going to high school in rural Virginia for one year as a foreign exchange student
  • Anna’s experience moving to Malaysia for her first job straight out of university.
  • How breaking up with her boyfriend started Anna on the journey to finding her passion and starting a business around it
  • The 99 day challenge Anna assigned herself and how it changed her life forever
  • Why women pay Anna to help them with their love life
  • The simple, but effective marketing “funnel” Anna uses to get new coaching clients
  • How Anna deals with her “haters” online

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Transcript

Neville:

Anna Rova welcome to Never Normal.

Anna Rova:

Hello! What a great show. Never. I’m never normal. Oh, maybe sometimes. Thanks Neville for having me.

Neville:

My pleasure. That makes two of us, by the way, I want to talk, I want to talk about your work as a, as a feminine embodiment coach, which I think we’re going to need to define for listeners, but before we even get to that, I want to talk about what it is that you were supposed to be doing. If you had listened to, you know, your parents or school guidance counselors, or any of those kinds of influences we all have as young people. What, what was the default plan for you? Where, where would those people have expected you to be now in your life?

Anna Rova:

That’s a really interesting question, Neville. And in my case, I think I have a little bit of a different story because I didn’t have like the normal kind of childhood where it’s like, well, you’re support what I knew my dad. Cause I lost my mom when I was really young. My dad wanted me, wanted us to be independent, um, and, and successful, you know, and, and have a proper, I don’t know that… Now that I’m saying that I’ve never actually heard. I don’t remember my dad telling me, I want you to be successful. I want you to have a career. I want you to have a good life. Um, he was basically like, you’re, you’re on your own. You know, you need to go to school, you need to have a job. You know, you need, you need to be independent that these are the messages that I got.

Anna Rova:

I, I didn’t have conversations with my dad about like sitting down and talking about the future or how he wants me to be like, it was a very turbulent, turbulent relationship to say the least, um, you know, but I obviously was a product of, um, societal influence and cultural influence where I grew up. It’s like, yeah, you know, it’s like the usual go, they’ll go to school, go to college, get a job. Like that’s what I was heading. And I was supposed to have, if I, I was supposed to have a career in, um, probably business and marketing and like online Mark, like, you know, cause I majored in business administration and um, mass communications. So I was supposed to have a career I think, in email marketing. Um, and then, yeah, and then things took the right turn for me. Not the wrong turn, but the right turn. Yeah.

Neville:

You grew up in, in Moldova. Did you at a young age think like you would leave. I mean you live in Australia now. Was that, was that sort of always in the plan for you? Were you thinking as a, as a young person that “I’ve got to get out of here?” Or was that a surprising turn at some point?

Anna Rova:

No, no surprises there. I always knew, well, my, my dad, like I think I have to think my dad for it. I don’t, I don’t like now I think I have to thank my dad for a lot of things. Although there were so many things that I don’t want to thank him for, because this is all the shit that I’ve had to deal with, but overall I had to thank my dad for like you have to get out. Um, and all I wanted, I remember up until the point where I left. Um, my only goal in life was to get out of the country where I grew up because it’s, um, and I still remember that sentiment Neville it’s like living in Moldova for me was like a trap. I couldn’t wait to get out of that place for personal reasons. Um, you know, but also for economic reasons and all kinds of different reasons.

Anna Rova:

Um, I can see now, but my path, my dad explicitly, you’re supposed to, here’s what you’re supposed to do. What he told us, you were supposed to leave and get an education somewhere else and live somewhere else. This is what he gave me and my sister. And so it happened, I was programmed to get out as soon as possible. And that’s what I did. I did that before I finished high school. So I went to the U S I won a competition, um, which is like a very tough competition. And I went to the U S as a high school exchange student. So I lived there for a year, studied in an American high school. Then I came back, finished high school two year and one, and then I left to university and that was basically it.

Neville:

Where in the U S did you go to high school for that year?

Anna Rova:

I went to Virginia, so I lived in Madison for about a year and I went to a very small high school, uh, you know, in redneck Virginia, that was the best was one of the best years of my life, honestly. And I think that year really transformed and shifted. It gave me like this was my ticket to everything. Um, yeah, that was amazing.

Neville:

I can, I’m curious. I don’t, I don’t know that we have time to go into all of it today, but I can only imagine coming from Moldova, what your expectations of America were and also what redneck Virginia, like I’m sure in some ways it was like, wow. In another ways it was well also. Wow. But in like, I find that, that so many people who come to America at a young age, uh, are expecting like the whole country to look like Manhattan, basically, that is just like skyscrapers from coast to coast. And, uh, and it’s, it’s a little different and the yellow school buses and the red plastic cups and all the, the like, you know, As Seen on TV version of America, which some of it is definitely there.

Anna Rova:

Yeah. Well, first of all, I think it depends where you’re coming from, but for me, so I went to the U S in … 2006 to 2007. So that was a long time ago, 14 years ago. Um, and it depends, I think where you’re coming from, because I was with high schools, changed students who could come in from like Germany or Italy or whatever. That’s a very different experience. And for those, um, high school exchange students, I think the program was a bit different where their parents had to pay for this experience. I went completely free, um, because I, I won the competition and coming from a post Soviet Republic, which is Moldova one of the poorest countries. Actually the poorest country in Europe and still is I believe. Um, so, and maybe Ukraine is there, but not sure.

Anna Rova:

Anyways, for me, for me, it was all, wow. I have not only, I think in retrospect, when I came to the only, in retrospect, I was able to kind of look at some of the, let’s call them more, a bit of a negative, negative parts, like any country would have, um, on the American culture and the way people, you know, eat and how much they’re individualized and things like that. Uh, but overall that year for me, when I came, I remember it was like a wow experience in everything. Um, I, I felt like I stepped into a movie, you know, it’s like, Oh my God, all the cars are clean and the streets are clean. And like, the houses are like, literally, literally like you seeing the movies, even in, you know, rural of Virginia, it’s like tight, you know, nice little house with, with mowed grass.

Anna Rova:

I haven’t seen the lawn more in my life. I didn’t know what that was. I didn’t like, I didn’t see a laptop in my life, you know, like 14 years ago in Moldova, you know, people still get, I think about 400, $500, like the average sell salary there. So very different life. And so for me with the American flag and everything and the dogs in the yard and we, I, yeah, I visited, I visited New York and we went to Chicago and Washington and, you know, like, obviously those cities were amazing, but just the life, you know, like I remember going into Walmart and seeing like, I don’t know, 300 or like 25 different types of cereal or ice cream. And like, I lived with a host family and they were like, all right, well, which one do you want? And I’m like, uh, what do you mean?

Anna Rova:

They’re like, yeah, choose. And I’m like, what, cause like where I come from still to this day, Neville my dad and, you know, how people live there, they have a list of 10 things to buy. And perhaps that’s how it is in Spain still, you know? And they go to the, they go to the shop and they buy those things. Um, and they like write down. And I remember my stepmother used to give me the exact amount of money. And then when you come back, you’re going to give her back the exact amount of change. So it’s not like you go. And you’re like, Oh yeah, let’s get some ice cream and let’s get this

Neville:

Stop for a pizza at Costco while you’re there and then hot dog on the way and everything.

Anna Rova:

Yeah, yeah, exactly. Exactly. I like, that’s honestly, that’s the life that I live now in Australia, but back then very different. So, I mean, I was just amazed. This was the best year of my life

Neville:

Total Culture Shock. I can only imagine. So, especially then, because you came back to Moldova after that, so you had this sort of like stark contrast one way, and then back the other way I can imagine that must have even like reinforced, you know, what your dad had been telling you now that you had actually seen it for yourself, like what’s outside. So how did you get from, I mean, there’s a big jump from there. Cause you’re 17. You go to the U S you have this experience, you come back after a year… Now you’re living in Australia and you’re in your feminine embodiment code. So obviously a lot happened in between. Was there some point where you started studying relationships? Were you, was there some, like trigger in your own life that led to this? Or did you, was this some subject that you’d been interested in? Like as a little girl, were you thinking, Oh yeah, I want to, I want to help women with relationships. So how did that enter your life?

Anna Rova:

Yeah, great question. I mean, I was, as I said, you know, once I finished, once I came back, big cultural shock, um, I wanted to go to an American school. Uh, like I knew I wanted to go back to the U S for my education, but unfortunately the education in the U S was and still is extremely expensive. Um, so that, that wasn’t in the cards for me, but what was, what was in the cards for me was to go to an American school just in Europe. So I ended up going to Bulgaria, actually to an American university there, which was one of the best decisions again of my life. Um, and I ended up majoring in business administration, journalism there. And then from there, like again, so going to the U S was milestone. The next milestone was that university where I was exposed to the liberal arts education, um, that also exposed me to different worldviews and peoples from different cultures, things like that.

Anna Rova:

I got involved in extracurricular activities and like all of that loved it. Um, and then I, then another milestone was my first job out of college, which was me basically packing all my life in two suitcases and flying all the way to Malaysia, um, to work for a company called Mind Valley. You probably know mine, but I don’t know if you knew that I worked for them, but I did work for them for about three and a half years. And so, you know, here I was finished college. I finished college in may, and then in July, I was already flying all the way to Malaysia. Um, I remember being in the plan. I was like, what the hell am I doing? I’m by myself, just like flying out to Malaysia out of all places. Um, yeah, so I ended up living there for about three years.

Anna Rova:

Uh, back then my boyfriend came and lived with me in Malaysia. Um, I got in mind that ended up managing, uh, being a launch manager for many different big projects. Um, and, and so in that time, I, I became like a top marketing manager, online marketing, things like that. And I realized, well, during that time, I actually broke up with my boyfriend. Um, and that’s what propelled me to explore relationships. So my journey into what I’m doing now started with a breakup. It had nothing to do with what I was doing professionally. It was something like of an interest to me. I was also always intrepreneurial. I always knew that. I mean, I don’t, I don’t know if you could call, you know, I don’t have that story. Like I was making lemonades since I was 14 or selling some stuff. Like I don’t have that. Um, but I always have, you know, I’m E N T J Myers-Briggs. I was always the… Oh, really? Oh, we’re in the 1% Neville.

Neville:

Yeah. So,

Anna Rova:

You know, I always had an outgoing personality. I always knew that there was something big inside of me to, to make happen and to do, but I think that, you know, if I was raised in the U S I would have that belief inherent, but I did not have that belief inherently planted in me. It somehow, I don’t know, maybe you share it. Maybe the ENTJ shared the same experience, but it was deep down inside of me. Nobody told me on, are you going to do great things? You know, in fact, everybody expected that I’m either going to end up in jail or whatever. I was always the rebel kid. So I, I didn’t grow up with that positive reinforcement. I actually grew up with a lot of, freaking negative reinforcement. And because I am who I am, my personality, I pushed back a lot and I didn’t listen.

Anna Rova:

Um, so anyways, and that’s good. So, so anyways, fast forward to Malaysia and the breakup, and I just started, you know, so I always knew, like I wanted to do something of my own and I knew I was creative, but I didn’t know anything. So, you know, it started on the side, like, um, I was in Mind Valley was/is a great company. I don’t know what’s going on there now, but from what I’m seeing, it’s still going. And it’s still one of the best places to work for. So it’s super exciting. And it was a very entrepreneurial culture. It was a lot of great things. I loved it there. And, um, everybody had their own thing. So I was like, Oh, what’s going to be my thing. And so when I broke up with my boyfriend, I jumped into this, like ahead to date again. And I had to discover myself again as a woman. Cause I, I was that woman who jumped from relationship into a relationship. So I was never single and I was never exposed to the dating world. Like I think when I broke up, it was maybe about 10 years since I was a teenager when I was dating.

Neville:

And you were living in… Was it Kuala Lumpur at the time?

Anna Rova:

Or, yeah, I was living in Kuala Lumpur and I was like, all right, well, I guess I have to start dating again and sensing how it is to be on my own, to be my own woman. Um, and yeah, that led me to a whole other different path where I started researching getting really interested in that. I stumbled upon polarity, feminine, masculine polarity, David Deida’s work, which is still the foundation of my work. Um, and I started dating. So I started my own podcast back then, uh, called Men Inside show where I decided to interview men about women and relationships. So I did that for about a year. Um, and so, yeah, it was kind of like a cool little project. Um, like I was super passionate, excited about it, like obsessed with this idea. I’m still obsessed with it, six years down the line.

Anna Rova:

And somewhere in that point in time, my time with Mind Valley came to an end, I ended up traveling, picked my suitcase and I said, Oh, I have all these skills that I couldn’t do online. So let me just go. And I was exposed to the digital nomad lifestyle back then, as you know, um, and I said, all right, I’m just gonna, I’m done here. I’m just going to move to Thailand and live on the beach on an Island.

Neville:

As one does…

Anna Rova:

… as one does, right. And so I did the whole, like, you know, live by the beach. Work by the pool like, like it was, Oh my God, the next, so when was it from May when I left in 2015, up until 2016. So basically for about nine months, I was traveling on my own by myself. And I had a whole share of boyfriends, experiences, trial and error, figuring things out, full moon party in Koh Phangan. And like all of that, I did all of that. And then in January I went to Colombia and then I met string, my masculine man, husband, and then the rest is history.

Neville:

For anyone listening who doesn’t know, I think one important, one important detail. There is Mind Valley is coaching and a lot of, um, self-improvement right. And so you, you came with this tactical skill set of marketing online marketing that you had studied and experienced and had experiences. Is that what you were doing at Mind Valley? That’s what they hired you for.

Anna Rova:

So I it’s really thank you for bringing this up because this is actually an important piece in my journey. So when I went to work for Mind Valley, I went to work for customer support because I was right out of college. I was new and I went actually there. What really helped me get in is because I was in ISIC. I don’t know if you know, but this is a student organization, um, very popular around the world that really builds those leadership skills and vision, who is the CEO of mine, that he was an ISIC’er as well. And so it’s like a whole network that really helped me get in. So I ended up in customer support and Neville, Oh my God, I was 22. I was 22. I had no idea what meditation was before I got to mind that I had no idea what personal growth was.

Anna Rova:

I came like, my father’s a communist now he’s more of a socialist, but anyways, so it’s like, I went there and I remember, I think it was like two weeks in and, you know, Mind Valley, I’m not sure, maybe they’ve cause remember I left Mind Valley in like 2015, obviously five years ago, a lot of things have changed. But back then I was like replying to customers who are doing like Quantum Jumping and Astral Projection, working on their money blocks and beliefs and chakras and things like that. And I was in the customer support team and I was supposed to answer all of that. And I was like, WTF, what the hell is going on here? And then the whole team was like, you know, let’s meditate. And I remember now I meditate myself regularly every day. But back then I was like, what the F is this?

Anna Rova:

You know? So it took like.. It was hilarious. It took me a while to kind of get into that. So it is a personal growth company. In fact, it’s one of the biggest publishers in the personal growth world. And they do like, they have a coaching subdivision and everything. So I, and that was a big piece of my path is to discover myself. And then I went into email marketing, online marketing and launch manager, actually launching, you know, big projects and a lot of these programs. And because I have to market them, I had to know them. And this is how I got involved in the whole limiting beliefs. And I worked in a lot of different things and I’ve tried the Chakras. And so I was exposed to this whole world and I actually, the last six months of my journey in Mind Valley was in, in, um, in, in that coaching division company.

Anna Rova:

Um, so, so two things here, number one, it definitely exposed me to personal growth a lot, like through my journey, this was my jumpstart into this field that I actually do right now at the same time. So it’s a positive negative thing there because first and foremost, I learned how to market that and I learned personal growth and I saw how things are done. And I believe at that point in time, it just overexposed me to that stuff, to the marketing of it and to the personal growth, because there’s a big difference between doing that for someone like, for example, doing online marketing or email marketing for coach or company, and then doing that for yourself. In fact, if you ask me, I mean, my funnels are okay now in my business, but they’re not great. And I’m like, I was talking to another girl who worked with me in Mind Valley, but I’m like, Oh my God, I need Anna.

Anna Rova:

I need the Anna who is doing, you know, funnels and metrics. And like, let’s, let’s launch this project. I need that for me because I can’t do that for myself as a coach because I’m my own content creator. So it kind of did a lot of great things for me, but it also overexposed me to like the behind the scenes of the industry, a lot of different coaches, coaches, and coaching. So when I finished with Mind Valley if you’re not, if you tell me, Anna you’ll be a coach, I would be like no freaking way. And I got burnt out in the industry. So I worked for another company who is doing similar things for about a year. And then I was so done. I was done with email marketing, online, marketing, personal growth. I was done working on the laptop. It completely exhausted me.

Anna Rova:

So I actually, that was another turning point where I just quit. I couldn’t do it anymore. And I took three months off and I said, I dunno, what, what the hell am I going to do? But I’m going to figure it out. And I gave myself three months to just do nothing. And what I did is I wrote, so for everybody listening, maybe, I don’t know, maybe there’s a moment in life. So I got, I don’t know what to do next or what to do with my life. Um, I just, we decided to pause and take a break and really step back and to give myself that space, to figure things out because a lot of the times the solution or the decision is right, is not right here in front of your eyes. A lot of the times you actually need to do something else, completely step back and pause. That’s what I actually advise. A lot of women who are struggling with like dating and men, well, let’s step back and create the space to actually invite something new. And so in those three months, a lot of things happened. I started writing, um, I signed up for yoga teacher training in Bali. And in fact though that writing, um, has planted the seeds for what I’m doing today, because I was really exploring what to do next and everything and me and String. But we’re discussing all of these different things.

Neville:

Are you writing about and were you, was it, was it just private? Was it like a little journal that you kept or were you publishing this? Was it a blog?

Anna Rova:

Yeah, it’s on it’s so still a Medium, like I called it ninety-nine days of wonder and I committed to writing every day. Cause that look, I’m the step of a person like back, maybe now, I dunno if I could do that, but I’m this type of person that can’t like completely take a break and do nothing. This actually is very appealing to me right now. Cause I’m like, I have so much to do and doing nothing for three days is like the best idea ever or for three months, you know, but back then I couldn’t do it. I said, right today, I’m quitting. Tomorrow, I’m going to start writing every day. And so, you know, I detached from the outcome. I just gave myself the time and the space to just write about anything. And so I called them ninety-nine days of wonder.

Anna Rova:

And then I documented them day one, day, two day three. So I believe, I don’t think I actually published every day. Like first I did publish every day. And then after about a month of like, all right, I know this is too ambitious for you. So how about you like step back and write? So I started writing, like perfecting my writing and I never wrote before. I didn’t even know I was a writer, but guess what people now tell me Anna, you’re such a great writer. And in fact, I’m planning to write a book. So I’m like, I didn’t know this, it just, I just decided to,

Neville:

Where did the idea come from then? If that wasn’t something you’d been doing before, did someone suggest this to you? Is this like a coaching exercise or did you just, you know, Forrest Gump, I just started running and then I ended up here.

Anna Rova:

I don’t remember. Oh, you know where it started, who was that? It was a girlfriend of mine that told me that she kind of planted this idea that said, you know, I think it was something from like Gary V or something like that, which was like six, five years ago where it’s about do not teach, but document something like that. I can’t remember exactly. But then I was like, you know what, I’m going to document. So I treated this as an experience, sorry, as an experiment. So I think this is where the idea came from. I’m just gonna, this is an experiment I have the time, the space, I also saved money. This was important. Although I was with my, and then who can completely take care of me. But I think in that, for me, it was like I was standing strong on my own two feet.

Anna Rova:

I saved a bit of money, you know, that could provide me with this opportunity. Weren’t married yet. Um, so yeah, it was kind of stable and secure and I say, you know what? I deserve three months, um, to experiment. So I literally treated this as an experiment. I was also very in love and uh, you know, very free and in my own girl hood. So I said, yeah, let’s see what happens. And I just started writing and publishing consistently. And I think in about three, four months, I became a top writer in like love and relationships and personal growth on Medium. So all still on a Medium, a lot of my biggest articles came from that. Yeah. It came from that experiment. And now what I do, I, people like women find me on Google and then get me on a discovery call and pay me money to actually, you know, coach them through and help them attract the right man

Neville:

Exactly where I want to go with this. But I just, I want to kind of highlight that point that you didn’t actually, it wasn’t this deliberate thing where you’re like, okay, I know exactly what I’m going to do next. And here are the steps I’ve got to take to get there. It was more of like, okay, I know I want to do something different than what I’m doing now. I’m going to give myself some space, see what shows up. And you mentioned just in passing there, that the articles that you wrote at that time, even though you weren’t necessarily looking to build an audience, you didn’t have a specific niche in mind yet you weren’t, this wasn’t, you know, creating content for your funnel or something. You’re just writing for 99 days to see where it goes. And yet some of those pieces that you wrote then are still now some of the most popular things you’ve written.

Anna Rova:

Yeah. Yeah, for sure. And it’s really interesting. Like if you were to ask me, if you were to ask him, what would you do differently? Like if I were to do anything different, I mean, obviously like, well, I honestly think that I wouldn’t change a thing because it got me to where, where I came today, you know? So it’s like this open mind and following my path, following my curiosity, really, this is what it was about. But like, let’s say, I’m just imagining if I were here now, like I’m just because I’ve invested in myself in the recent year or really, really high level in myself, in the business, in my path. Now I’m of the mentality. If somebody can teach me how to do that faster and have a path for me that I can check in, always with myself, is this the right fit for me?

Anna Rova:

I would actually do that. And so it’s really interesting because, but you know, like I really have to ponder on this because I don’t know what is the right way to go for it because I do agree with you Neville. There’s so many people out there who can teach you things and can tell you things, but I can tell you now looking back. So I’m at a very, like, things have really shifted for me. And that’s why, like you probably noticed in the last six months where I did invest in myself and I joined a mastermind and a program and everything, and it like really skyrocketed, but for a lot of people who also did the same things as me, they did not skyrocket. And in fact, I mean, they’re moving very slow. It’s a very slow journey. But what happened for me is because when I invested in myself, I already was so committed to my passion.

Anna Rova:

I’ve done. Like I’ve spoken to so many women, I was obsessed. I was writing, I was exploring my own journey. So it really, I was curious and I stayed curious for so long that when I came to the place where like, right, here’s a program, that’s going to teach you how to actually build a scalable model and take it to the next level. Like, it’s like, you know, two puzzle pieces together. And that’s why when you have a message and you know, what the hell you’re doing, and you’re so passionate and you need dedicated the time and the work which I did in the last, you know, three years really explore well more than three years, but professionally three years now, it’s like, right, let’s go.

Neville:

Yeah. As a marketer, I can, I can totally understand. I mean, I think we all get so obsessed with all this, you know, building funnels and, uh, and, and DotCom secrets and, you know, upsells and all these kinds of like tactical marketing things. And I’m sure, you know, from experience, like they do work at least to a degree, but they’ve gotta be built on top of something real. There has to be a foundation. And it sounds like by the time you invested heavily in coaching and everything that you, you already had years of experience, sort of figuring out who you are, what you want, how you can help people, what those people need. And it was just sort of like an accelerator rather than, you know, that was you finding yourself. You’d already done that work on your own.

Anna Rova:

Yeah. I mean that, that’s the key here and for everybody, like how we’re going to, I’m a big fan of Andre Chaperones. Um, you know, and I don’t know if you know about the guy, but he’s really talking about how you differentiate yourself is by really, um, educating and by providing amazing value for, for the prospect and really going so niche. It’s this idea of having 1000 followers that this is enough, you know? And so for me, I hear from women all the time Anna what you do is different. And it really speaks to me like women tell me, “Oh my God, did you bug my house?” Like, this is me. Exactly. You know? So I feel so privileged to be doing the work and to hear these feedback. And it’s not based on, you know, like some programs I took tips and everybody wants to shortcut it.

Anna Rova:

Everybody wants to today, you know, we want to hack everything and it’s like the upsells and the funnels and blah, blah, blah. You know? And it’s like, this is just like the, um, how do you call that? This is just like a bandaid. This is something that will, here’s a model that you… Everybody’s now about formulas and models. And I can’t, I’m so tired of this shit. Like, honestly it today, it’s all going to be about what actually, like what differentiate, what, what about you is different? And people feel that resonance and you know, it’s enough for you. Like I have one product, one funnel, one message. I probably show up on Instagram, like two times a week or three times a week. I do have a strong advertising funnel on Facebook, but that’s just the techniques. And then feminine embodiment, you probably gonna ask me what the hell is that about, one of the main principles it’s, um, depth, first structure second, especially for women.

Anna Rova:

Um, and especially for women, I think I got so like I stepped out of this whole online marketing world because it was too much superficiality and stuff on the top that I had do and build and very little about the depth of it. And actually the foundation of your message of who you are, what the hell are you doing here? You know, it requires training. It requires work. It requires an obsession and a continuous curiosity about the subject that you like wake up. I’m still obsessed about masculine and feminine. I can talk about that all day. I work with women in that and, uh, and that’s, what’s going to keep me going forward because I’ve come to a place in my business, Neville where it’s like, it’s like overwhelmingly amazing successful, but I’m burning out because I’m working on those masculine engines of like discovery calls and sales and coaching and do this and do this and do that.

Anna Rova:

And the only thing that keeps me going is my work with my clients. And I actually told, and the message, right? Because I’m so passionate. It’s the vision. It’s what you’re obsessed about. And I told String the other day, my husband we’re partners in the business. I said, if I wouldn’t be obsessed, and if I didn’t get joy from working with women and doing this work, I would be quitting it in a second. I would be done. And that’s why I feel so many people get to the point where they’re like building the structures, building the structures and, you know, running for the success to come and be burnt out. And if the message does not really hit home and resonate with you first personally, cause it all starts with you, then you burning out and you’re like, I’m done here. Goodbye turning, you know, closing this business, starting another one.

Neville:

Yeah. Well, especially for your business. I mean, you’re at the core of it. It’s it’s people are, I mean, the funnel, all of it is pointing to you and the work that you do. So let’s, let’s talk more about that. Why, why do women come to you?

Anna Rova:

So women come to me because I help single successful women attract committed masculine men. And these women come to me because whatever success helped them to achieve amazing success in their career and their businesses in their life is the opposite. It, well, basically, it’s not helping them with attracting the men that they want to be with. And the main question that the modern woman is asking herself today is like, where are the great men? And this is actually the tagline for my ad on Facebook, where all the good men, big question mark, biggest question that we’re asking themselves today. It’s a huge pain. It’s a, it’s one of the biggest pains right now. And so if we look at like, why am I, what I do is successful. There’s so many different factors that go into that. One of them is I’ve hit the right time and the right place, the biggest pain that a modern woman is dealing with.

Anna Rova:

So they come to me because they don’t understand what they’re doing wrong in their dating life. And with, with their dynamics with men, they’ve tried everything and it doesn’t work. And they’re like, I’m the full package. You know, I have an amazing life. I have an amazing career or a business, like, look at me. Some of these women are like nines, okay. Like hot. And they still can’t get it. And so that’s why they come to me and then I help them change that dynamic. And the main problem is that, well, how can I summarize this? The main problem is that a lot of these successful driven women, not saying everyone, but a lot of them, which was my story. We’re living life and doing business and doing careers from a very, from a masculine place, from a structure place rather than depth place, where, where most women identify with their feminine essence, which basically means, and if you ask most women, like, how do you want to feel in that relationship?

Anna Rova:

What do you find attractive in a man? They will all say, or, most of them will say, I want to feel safe in the relationship. I want to trust my men. I want to surrender and let the F go of control because control is killing me. And what I’m really attracted to is a man who can take charge, who can lead me, would take me by the hand and claim me as his woman that is extremely attractive to me as a woman. And that’s attractive to 80%, if not more of the women, but they can’t get it because they are called instantly in their masculine energy, which means making decisions all day, leading companies, taking charge, you know, go, go, go, push, push, push. And then when they come to me, they’re like, Oh, shit, well, that’s not gonna, that’s not helping me with men because the men I attract are feminine men who are like, I have no idea what’s going on in their life.

Anna Rova:

And they’re like, Oh yeah, wishy washy. You know, I’ll let you lead. And she’s like, that’s not attractive. I don’t want that. That’s like a boy. Um, or they’re actually attracting masculine man, who are taking charge. But these men are either don’t commit, are narcissists or like the unhealthy masculine. So that’s when they come to me and I really help them embrace and embody their femininity. Let go of control, surrender. And we drop from their heads into their body without toning down who they are. Um, and really without losing that ambition and that drive, but for a lot of women, the ambition and the drive and the push, the desire to be independent, no matter what, um, has overtaken. And that’s a big problem today, and that’s, what’s causing so much pain in the relationships.

Neville:

Yeah. I mean, I see it. I see it from the men’s side. I can totally understand. And, and I’ve read a lot of what you put out, you know, on social media. And it, it’s interesting from my side because I’ve, yeah, I’ve seen it as a man. I’ve done some of that work myself, and I think guys go through a similar, but opposite problem that we’re, we’re sort of all, especially in the U S but I think everywhere now, conditioned with this kind of like modern relationship dynamics and everybody’s the same, and there’s been so much, so much messaging that’s come to us throughout our lives that basically erases that polarity and just tells us, you know, it conflates being equal, which is obviously a good thing with being the same, which is just not true for most of us. Like you said, it may not be everybody, but there is a masculine and feminine essence. And I think we’ve been, we’ve been robbed of that in many ways. And just told kind of like, you know, we’re all just this sort of gray mush in the middle. And then, but the problem is that no, one’s happy, as you said. Do women already intuitively understand that when they come to you or are they just sort of like, I’m not happy with my dating life fix it.

Anna Rova:

They do. When they come to me, they do, they, they definitely resonate with the message. So when I get on a call, so my funnel works in a way where they either see an ad on Facebook, which is where most of the women, how they find me. Cause obviously like, you know, um, this is how we use the Facebook platform, but then about 25 to 30% of women actually find me on Google, uh, or listen to my podcast, which is called Claimed we renamed it into claimed, um, or social media. So I do not push my message on anyone and it might be perceived as controversial, but the women who come to me and they’re like, I want to know more. Let’s get them Nicole or the women who end up working with me. Let’s say my clients are totally on board. They watch my webinars.

Anna Rova:

So from all of these places, you know, either Facebook ads, social media podcasts, or, or medium, cause I still write on medium. They all come to a webinar. So I have a signature training, which is called how to attract your committed masculine men, where I explain the three different shifts that a modern woman needs to do in order to start attracting better men, different men. And at the end of that webinar, I tell them, well, you want to know more? You want to work with me. I can help you get there faster. Um, sign up for a discovery call. So I mean, all women who are with me on the call and are working with me, obviously come to their own realization. So in my marketing, I don’t do any of the convincing they search for it. They find it or let’s say they even see it on Facebook.

Anna Rova:

Like, Oh my God, Neville, you should go to my ad and read the hate or comments. I’m not, I’m not, I haven’t read them. I’ve read like one or two. And I’m like, Nope, not dealing with that. Oh my God. The amount of hate and like dirt that women put on that, um, is like, unbelievable. But I don’t deal with those women. Like I’m not interested. Like if it’s not for you, please be my guest unsubscribe, unfollow. I’m not here to convince you of anything. So, but the message really, really hits home for so many women because they’re struggling. And finally they feel like, Oh my God, here’s a woman who has the solution to all of this, you know? And it works. I mean it, in my experience it really works and it works for so many women I work with,

Neville:

Well, I think there’s a lesson in that too, for anyone who’s listening, who wants to build their own coaching business or any sort of businesses centered themselves. I think the fact that, you know, you’ve got this very specific funnel. You’re not everything to everybody. You basically say, you know, for women who are this and who have this trouble, I’ve got this program for you. And here’s what I believe. And you don’t really care that there are people out there who don’t agree with that. Cause they’re just not your customer. So you’re not wasting your time arguing with people in Facebook comments about why, what you’re doing works or whatever. It’s just, you put something out there and say, Hey, if this resonates, here’s how you can learn more rather than, you know, trying to convince the world. Yeah.

Anna Rova:

And that in itself was definitely a journey like, Oh my God, still never, like I posted that picture of me, you know, the new one from the photo shoot. Um, you’ve probably seen, and most of the comments were like, congrats Anna congrats. And there was still one comment there that like, I read that it wasn’t too bad. It was just a woman. I knew like, Oh my God, this woman, like when I started this work, maybe two years ago, she was posting nasty comments. And I’m like, it’s been two years. You’re still following me and reading my stuff. And like, you put the energy to like comment, put a nasty comment on my like, why, you know, like this one, definitely. If something has something I trigger her, like, why would you follow somebody who triggers you? And anyways, so I read her stuff and like my heart started pounding.

Anna Rova:

Cause now there has been a point in time where I was attracting a lot of that shit. And then when I internally put up those boundaries and I said, I’m not available for that. If you’re not agreeing with my message, please unfollow me. Like, I literally tell women who are like, eh, what is this shit? I’m like, feel free to unsubscribe. I’m not even gonna deal with that. Like I’m not available for it. But she still somehow like got through the cracks. Um, and, and my stop, my heart started pounding. Like it still hurts. I think, no matter how successful popular, I mean, you know, Oprah, Oprah probably doesn’t even care about that. But I mean, she has haters as well. Everybody, like once you get to a level where you have a strong message, um, you’re going to have haters and you’re going to learn how to deal with it.

Anna Rova:

How I deal with this is like mental, you know, boundaries and just not reading that shit. And then just with her, Oh my God. Like I started like, you know, I said, I thought about this, like half a day, what one person it’s crazy. And then I did my own tools and practices. It still bothers me, but I’m like, whatever. So I’m just, I just replied to her and I said, you don’t have to agree with me. That’s okay. I can, I can live with that. You don’t have to agree with me. I’m fine. So it still hurts. But you know, you got to do what you gotta do because then you know that yeah, you, you ignore them. I mean, obviously there might be constructive feedback in there. I’m open. That’s what I decided for myself Neville, I’m open to a, to a debate and a discussion. If a woman is there and saying, I don’t agree with you, let’s have a conversation, a hundred percent on board, call me to a podcast. We will debate this, but you don’t call me names and you’re respectful. And you’re really curious about my opinion, you know, and not sitting there and being like I thought, I just said, I thought you tell women to succumb to their femininity and call them silly. I’m like, this is ridiculous. You obviously have no freaking idea what I’m doing. I don’t have time for you. Goodbye. That’s my philosophy.

Neville:

So women who are listening, who want to work with you or who are just curious to learn more, to get a sense of what it is that you’re offering your perspective on this, those three things that they could be doing. What’s the best place to just get started

Anna Rova:

The best places to just sign up for my webinar, um, which is girlskill.com/webinar. And that’s going to, it’s like a 70 minute training or 60 training that encompasses my whole philosophy about all of this. So if anybody is interested, I would just send them there.

Neville:

Perfect. I’ll make sure we link to that in the show notes. I feel like there’s, there’s so much more, I want to talk to you about where we don’t have time today. Maybe we can do a round two at some point, because I think your journey is interesting. I’d love to talk more about your work as well, and

Anna Rova:

Yeah, absolutely. And thank you. It was a pleasure. Neville.

Neville:

Thanks so much for joining.

Anna Rova:

Thank you.