I have a billion dollar business idea that I’m going to share with you. I’m sure that sounds like an exaggeration or a trick. Nope. I honestly believe this idea could generate a billion dollars of revenue for whoever implements it. And I’m going to share the idea with the world, for free, here in this post.
Why?
Because I can. I made a decision recently that I’m going to start sharing more of my ideas. I’ve got countless business ideas bouncing around in my brain. Why keep them all to myself? This particular idea has been in my head for a few years now. Realistically, I’m never going to get around to implementing it. And the truth is, you probably won’t either. But somebody will.
So what’s the big idea?
Serve healthy, organic meals on flights.
That’s it. Think about it. Everyone, and I mean everyone, is on some kind of diet these days. They don’t eat carbs. Or they don’t eat animal products. Or they only eat raw, organic cucumbers. Whatever diet it is, the point is, people have woken up in recent years and started paying attention to what they eat.
Businesses, for the most part, have taken notice. Starbucks has been offering soy milk for a long time. Wal-Mart sells organic food by the truckload. And any minute now, McDonalds is going to start offering Vegan Big Macs, if they haven’t already.
But there’s one industry that hasn’t caught on. The airline industry. Sure, they do offer kosher, vegetarian, and other special menus on request. But I’m talking about marketing here. Maybe the food doesn’t even need to change all that much. All they really need are these four words:
Whole Foods On-Board.
Paint those words on the side of all the planes and then run a massive advertising campaign. Whichever airline figures this out first is going to win big.